Founder at Serving Skill
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Manager - Public Relationship - BFSI (2-3 yrs)
Public Relationship Manager
Required experience :
- Minimum 2-3 years of relevant public relations experience in the BFSI industry
- Candidate should have a basic understanding of the BFSI industry
- Sound understanding of media landscape and existing media relations
- Should be a team player and be able to work independently
Skillset :
- A positive and can-do attitude
- A creative mindset
- People management skills
- Ability to multitask
- Good writing & communication skills; good command of written English is a must
- Well-versed with MS office, PowerPoint, excel and word
- Good organizational and time-management skills
- Education background : Graduate / Post-Graduate in communications
Job Responsibilities :
Overall :
- Working closely with the PR Lead and the other business stakeholders to ideate, strategies and execute impactful PR campaigns
- Tracking the brand growth and suggest improvements
- Ability to analyse and evaluate the effectiveness of all communications
Internal :
- Tracking and analysing media coverage daily
- Creating PR plans, reviews & reports
- Content management, including drafting Press Releases & notes, industry quotes, authored articles, speeches, briefing documents, LinkedIn and Twitter posts
- Proactively creating and pitching high impact stories to relevant media
- Exploring & participating in relevant awards and speaker opportunities National & Global
- Designing and creating engaging presentations on MS PowerPoint
Competition & Industry :
- Tracking competition news and their social media platforms to be up to date
- Tracking industry news/updates
External :
- Ability to identify and work with external partners and agencies
- Manage and track the output of the external agencies
Media Relations :
- Tracking and keeping media lists updated
- BFSI, Insurance, Corporate, City - English & Regionals
- Building and maintaining media relations