Head - Business Development at Aastha HR Solutions
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Manager - Public Relations - Advertising Firm (4-12 yrs)
Primary Responsibilities :
- Manage and oversee the day-to-day operations of the client
- Formulate and implement the monthly plans for all clients
- Direct and prepare the plans for all events and activities
- Manage relationships with the target media on a day-to-day basis
- Supervise all media interactions - press conferences, one-on-ones, etc
- Prepare pitch notes and make pitches to the media
- Monitor proactively media opportunities for placing clients
Other Responsibilities:
Client Servicing :
Responsible for :
- Assisting team leader in evolving key communication messages for campaign
- Assisting team leader in preparing the quarterly and annual plans
- Client satisfaction index as per the business plan of the Company - Planning and execution of all client activities in the monthly plans
- Concept notes prepared for activities proposed by the client
- Network planning to ensure error-free delivery of the agreed campaign/event
- Approving, and preparing (where necessary), communication being sent to client on all aspects related to campaign
- Coordinating with the client on all activities
- Vendor and supplier coordination as and when necessary
- Seeking prior approvals from the client on expenditures proposed for activities that are not part of the contractual obligations
Media Relations :
Responsible for :
- Ensuring effective implementation and outcome of the media plan
- Preparing media advisory for all client-media interactions
- Error-free writing of press communication
- Keeping track of the media activity relevant to client's competition
Knowledge Management
Responsible for:
- Ensuring on-time and full compliance of all client servicing processes as defined in DocMan
- Ensuring that all key activities for clients are documented
- Conducting secondary research on a regular basis relevant to the client which can enrich the PR campaign
- Displaying clear understanding of the client's sector and economic developments
- Presenting at least one internal presentation once in six months on client industry
Business Management:
Responsible for:
- Assisting team leader in overall cost management of the client portfolio
- Assisting team leader in collections of dues from clients as per set time limits
- Client retention as per the business plan
- Assist the group in generating new business leads
Team Management
Responsible for :
- Coaching the team members on all aspects of their work
- Providing continuous feedback on their work for improvement
- Ensuring compliance with organizational guidelines
- Resolving interpersonal conflicts within teams/locations
- Ensuring diligent execution of the performance management programme of the Company
- Promoting apolitical work environment
Desired Skill Sets :
- Work effectively with team members in-market and across the network; foster solid intercompany relations as relevant
- Entrepreneurial spirit and Commercial / acumen
- Excellent oral and written communication skills
- Demonstrated boardroom presence and ability to influence and persuade very senior client contacts.
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