Job description

- Own and execute the CRM strategy over full customer funnel from engagement, conversion, and retention to reactivation

- Build a complete framework on customer segmentation, journey flows, messaging and offers for campaign execution to efficiently maximise stickiness, frequency, and customer Lifetime Value (LTV)

- Optimize improve channel efficiency of all CRM channels like E-mail, SMS, Push Notifications, WhatsApp, retargeting etc. by understanding the best segment-channel fit through experiments, testing and continuous improvement.

- Create maintain a campaign management reporting framework covering all key metrics business KPIs.

- Own content needed for your campaign - from copy to voice to videos (with support from agency design team)

- Bring data to decisions by analyzing the overall CRM campaign performance taking corrective actions to improve CTR conversion rate

- Work with the Product, Engineering Data teams to ensure proper integration of new Moengage features for seamless reliable execution. Also connect data from Moengage and internal database to get a full view of customer journey and results.

- Understanding customers in-app real-world usage journey and leverage those insights to create CEP Strategy

Key Requirements :

- Self-driven curious individual with 2+ years of relevant experience in customer engagement, retention, growth primarily using Customer Engagement Platforms (CEP)

- In-depth, hands-on knowledge of CRM tools like Moengage (Or any other CEP like Webengage, Clevertap etc)

- Working knowledge of web analytics tools like Google Analytics and experience in query building and data handling on MySQL is a plus.

- Working with multiple stakeholders in a fast-paced environment and build positive team relationships that get work done

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.