Senior Executive - HR & Talent Consultant at Jobay
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Manager - Public Relation - Media (3-6 yrs)
Job Description:
Responsibilities:
- Develop and implement strategic PR programs to achieve significant increases in brand awareness, Identify key media outlets.
- Develop compelling story angles
- Cultivate relationships with key business journalists in national and trade publications
- Pitch stories to both national and local media.
- Achieve highest visibility for in print, broadcast, TV and online media outlets
write clear and compelling pitch letters, press releases and by-lined articles
identify media trends, news cycles and spin opportunities.
- Proactively manage editorial calendars.
- Analyze and measure results of PR programs
- Manage budgets and campaign ROI Ideal candidates will possess most or all of the following
Desire Profile
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
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