Manager - Public Relation & Corporate Communication (5-8 yrs)
Key Responsibilities:
- Conducting communication audits to determine publicity goals
- Planning and implementing public relations strategies, annual plan and budgets
- Promoting and maintaining the audience perception of our brand through media coverage and sponsorship opportunities.
- Managing and preventing reputational risk to our brand
- Drafting written, verbal, and visual content that will promote the public image of the business.
- Developing relationships with internal and external stakeholders
- Measuring the success of public relations activities and campaigns according to set KPIs, MAV (Media Advertising Value) and the achievement of the campaign objective
- To influence media and build brand's share of voice
- To build and maintain excellent connect across English, regional, and digital media
- To identify industry trends and pitch stories to drive thought leadership
- To collect insights on media movements, market intelligence regarding important regulatory or industry developments
- To undertake effective stakeholder management and collaboration
- To update social assets, internal assets and website with media coverage
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