Manager - Product & Services (4-8 yrs)
JOB DESCRIPTION :
Product & Services Marketing Manager
Global Marketing and Communications
Job Purpose :
Part of global marketing & communications function, this role will work closely with Vice President and Global Head of Marketing & Communications and be responsible for executing product and services marketing programs for our Media & Entertainment (M&E) with specific alignment to key accounts and user segments (broadcast, studios, and streaming platforms).
Role and Responsibilities:
- Spearheading marketing initiatives including go-to-market campaigns and identifying new business opportunities for Product/Services portfolio.
Product Marketing:
- Work closely with PLM, Pre Sales and Sales to devise GTMs for CLEAR Media ERP Suite& Services
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Plan and execute launch of new features and functionalities/integrations
- Create marketing touch points for each campaign such as case studies, videos, blog posts, etc.
- Pursuit Marketing
- Devise and execute Account Based Marketing (ABM) strategies for key accounts
- Market and Business Intelligence
- Research market landscape and competitor offerings
- Provide concise and consumable information about changes in the industry, competitors and customers to leadership, stakeholders and sales team to help increase market understanding and compete better
- Build and maintain a sustainable intelligence library and framework for quick reference
- Build strategic relationships and partner with key internal stakeholders, external agencies and vendors
- Identify white spaces and market opportunities backed by research to guide product team to create new features/functionalities and take them to market
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
