- As a product marketer, you will be responsible for telling the world (and company) the story of the product.

- You will be expected to be our voice for a specific feature set and its benefits.

- You will also be responsible for crafting the messaging, positioning and marketing for new launches.

- In short, you will work on educating the world why we exist, what problem we solve and why is it worth solving.

Responsibilities:

- Work with the product team, educate both internal and external stakeholders on our product features and their benefits.

- Plan and execute a product launch strategy. This includes but not limited to pre-launch customer development. Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold.

You will also be responsible for delivering on an ongoing basis

- Creating detailed Buyer personas that provide structure and insight for a company.

- Positioning and messaging that attracts and converts prospects and leads.

- Creating Sales enablement materials that help reps close more deals such as Sales Presentations, feature benefit documents, battle cards solution documents for partners and more.

- Competitive intelligence that gives the team a deep understanding of the market. Create and own collaterals around competition and competitive advantage.

Requirements :

- BA/BS degree or equivalent working experience. If you have performed the role of a product marketer in a B2B SaaS company, it would be an advantage.

- Excellent written and verbal communication skills there is a heavy amount of writing and presenting/selling ideas in this role.

- Proficiency in HubSpot's Content Optimization System. You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs. This role requires you to work across functions and departments to bring to life the product.

You are at the center of our entire organization, constantly interacting with teammates and prospects.

This opportunity is with one of the fastest growing start-ups in Business Expense Management Software.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.