The Product Marketing Manager is responsible for driving all product-related topics within the cluster. She/he will setup a systematic and proactive market management of product portfolios and product lifecycles. She/he will also act as the voice of the Business Region at HQ, as well as ensure global initiatives are rolled out into the Business Region.

1. Product lifecycle management

a) Product-based Campaigns

i. Coordinate with Regional and Cluster-level Sales & Marketing teams to develop new and existing product campaigns

ii. Align with cross-functional team (e.g. Product Supply, Sales, Pricing) to ensure smooth launch of product campaigns

iii. Take ownership to ensure implementation (e.g. Product Benefits Training for Sales, etc.) and monitoring of launch plans, including activities for Sales, Marketing, Product Supply, etc.

b) Product Care and phase-out

i. Implement Regional and Cluster-level product portfolio management capabilities to drive processes such as re-launch, re-positioning, phase-in/phase out, data management, etc.

c) Product idea to realization

i. Institute a systematic process to collect and evaluate product requirements and feedback from the market

ii. Support definition of product priorities based on values, positioning, and market needs with various stakeholders (Industry Segment and Cluster teams)

iii. As necessary, work with Global Product Management and/or Regional TECs to ensure an efficient and effective product development cycle

2. Critical Stakeholder alignment activities

a) Ensure adherence to global processes and policies; influence change if necessary

b) Establish short and mid-term product plans to ensure effective resourcing and alignments with relevant segment stakeholders (Industry or Cluster Sales leaders)

c) Ensure effective product knowledge distribution into the Clusters through defined processes and trainings

d) Support cross-functional processes such as demand planning,

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