Director at Smartwalnut Solutions
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Manager - Product Marketing - Education (4-8 yrs)
Responsibilities :
- Product launch : plan the launch of new products (programs) and releases and manage the cross-functional implementation of the plan.
- Market intelligence : be the expert on your buyers, understand triggers and barriers for the product. How they buy and their buying criteria; be the expert on your competition.
- Develop product positioning and messaging that differentiates your products in the market.
- Sales enablement : communicate the value proposition of the products to the sales team and ensure all tools and enablers are in place.
- Demand generation : develop the strategy and manage the marketing programs that drive demand for your products.
- Take complete responsibility for business numbers of your product and drive the business to achieve targets.
- Constantly seek opportunities to improve our user acquisition process and methodology.
- Strive for analytical excellence maximizing return and increasing efficiency.
- Provide feedback and input on product roadmap for Indian market and identify opportunities to deliver greater value to our students.
Requirements :
- At least 5+ years of experience in category management or product marketing role.
- Should have technology background (BTech. preferred) and understand the concepts of at-least one of these areas- web & mobile development, machine learning, artificial intelligence, etc.
- Good understanding of marketing automation & product optimization tools like Hotjar, Optmizely, Salesforce, etc.
- Experience with Facebook campaigns, SEO, Google AdWords (SEM), display marketing, ad networks, and testing methods; metrics driven marketer.
- Ability to think creatively with no boundaries on what could be imagined.
- Willing to experiment fast and change paths as needed.
- Excellent analytical skills and an inquisitive nature.
- Excellent communication and project management skills.
- Able to work independently in extremely fast paced, team environment; entrepreneurial mindset.
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