Product Marketing Manager (Cardio)

Experience - 7 to 10 years

Location - Mumbai

Must Have :

- Experience in Cardiology Product Marketing

- 5+ years of experience in Management

Key Responsibility Areas:

1. Strategic Planning and Budgeting:

- Develop and maintain a rich reserve of market intelligence and competitor knowledge for formulation of marketing strategies:

- Study market trends and analyse agency reports

- Collate feedback from sales teams and generate insights

- Meet KoLs in order to keep abreast of market changes and competitor strategies

- Conduct own research to analyse value chain

- Attend and network at industry seminars/conferences

2. Brand Planning and Execution:

- Prepare annual brand plan for own brand/s. Create STP for brand/s as per market realities and own expertise

- Plan in-clinic and out-clinic activities for brand/s across short and long term

- Ideate marketing deliverables (Brand communication, advertisements, promotions, brand reminders, etc.) and ensure they are designed and executed as per plan

- Prepare calendar and content for CMEs, awareness programs, courses, conferences, etc.

- Communicate the brand plan and execution strategy to the sales force. Provide training where needed

- Continuously monitor brand activity and onground execution to ensure and report adherence to brand plan (calendar and budget)

- Present execution updates to Marketing heads at monthly review. Highlight variation from budget/ plan and discuss recourses.

- Provide on-going customer and market insights to RDPM during the development process

- Recommend product pricing based on market research and competitor analysis

3. Sales Support:

- Campaign execution and timely feedback by coordinating with regional/distr. Heads.

- Provide support in case of objections/queries (check against crm point)

- Ensure field force motivation and effectiveness. Leverage all available platforms (sms, app, email, call, etc.) and data sources (tracker, SFA reports, etc.)

- Manage execution of cycle meetings

4. Customer Relationship Management :

- Handle customer queries and complaints (routed via sales). Work with CQA to resolve issues (basis expertise)

- Maintain relationships with select KoLs in order to receive feedback and share updates

5. Vendor Management:

- Identify and recommend new vendors and support vendor registration process to ensure contracting

- Follow up for delivery of content/material. Ensure adherence to timelines and requirements

- Approve disbursal of payments by raising indents and processing bills

6. Business (people & budgets) planning, continuity and improvement :

- Ensure personal adherence to work norms and the marketing manual.

- Nominate self for trainings. Ensure attendance

- Provide timely and relevant inputs for the preparation of departmental opex budget

- Identify and implement continuous improvement initiatives to enhance process efficiency

- Organize and participate in Knowledge Sharing sessions with the team to share insights and learnings

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