Job Role : Product Marketing

Experience : 8 - 12 years

Location : Chennai

Job Description :

- We are on the lookout for a Product Marketing Manager.

Responsibilities :

- Messaging & Positioning : Develop feature positioning and messaging that resonates with customers, partners, developers and differentiates our organization in the market

- Content development : Conceptualize and create educational product and solution content for a variety of platforms with targeted focus on the developer persona.

- Market, customer, and competitive analysis

- Be the expert on the customer, the industry trends, and the players in the market.

- Sales enablement : Communicate value proposition and provide high-value sales tools, sales plays, training, and collateral.

- Customer Engagement : Develop an understanding of our buyer personas through customer interactions and champion customer voice to product management and engineering teams.

- Evangelism : Serve as a company spokesperson and go-to thought leader. Drive and conduct interactive sessions, events focused on building the developer and partner ecosystem.

- Community development : Build a thriving community of developers and partners to increase app adoption, engagement

- Launches : Manage platform marketplace launches, release process across product, sales, customer support and other stakeholders.

- Campaigns : Own campaigns to increase marketplace adoption. Architect, manage, sign-off campaign messaging, brand videos, digital strategy with cross functional teams

- Internal alignment : Evangelize the platform story across different business units in the company. Collaborate with other internal teams to power-up marketing and growth campaigns with targeted buyer persona understanding, industry knowledge, and product expertise.

- People Management : Manage, mentor and lead a team of Product Marketing Managers. Create templates for deliverables, coach, and ensure high quality deliverables.

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