HR Recruiter at Sollys Consulting and Solutions Pvt Ltd
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Manager - Product Marketing (5-10 yrs)
About the Role:
As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.
Job Responsibilities :
1. Develop product positioning and messaging that differentiates your products in the market.
2. Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
3. Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan.
4. Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition.
5. Demand generation - develop the strategy and manage the marketing programs that drive demand for your products.
Skills & Qualifications Required:
1. 5+ years of software product marketing experience with at least 2 years experience in a field facing role.
2. Must have Development or Integration background.
3. Must have experience in Product messaging.
4. Must have Good communication skills.
5. MBA educational qualification preferred.
6. Experience in online campaigns tools, social media, roadshows is required.
7. Bachelor's in business or marketing.
8. Very strong written communication skills, Management skills to interact with staff, colleagues and cross-functional teams, and third parties.
9. Tech (Software) background - ability to communicate technology and relate to business solutions.
10. Great PowerPoint, Graphics and analytical skills.
Location: (Remote)
Shift Timings: U.K. Shift(1:30 PM IST - 10:30 PM IST)
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