Manager - Product Marketing (2-8 yrs)
Objectives of this role
- Improve [Company X]'s product marketing content output
- Shape product marketing campaigns that target prospective customers
- Align all product marketing copy with [Company X]'s brand ideals
- Build relationships with external vendors and key stakeholders
- Set product marketing budgets and track spend, always with an eye for ROI
- Convert prospects into paying customers through consistent communications
Responsibilities
- Lead product marketing content development
- Outline product marketing deployment timelines
- Educate other departments on current product messaging
- Manage team's product marketing campaigns
- Craft [Company X]'s product storytelling vision and voice
- Negotiate budgets to execute our product marketing vision at scale
Skills and qualifications :
- Strong written and verbal communication skills
- Significant product marketing and development experience
- Deep understanding of market trends and product lifecycles
- Firm grasp of ways to develop strategic product marketing campaigns
- High degree of empathy for others' perspectives and circumstances
- Sharp negotiation tactics
Preferred qualifications
- Superb leadership abilities
- Intuitive understanding of how to effectively assign responsibilities
- Extensive experience designing customer promotions
- Fluency with web development languages and technologies such as HTML, CSS, and JavaScript
- Proficiency with product design techniques based on hands-on experience
- Expert grasp of software engineering, computer science, or a related field
