- Sales and Marketing Teams want unlimited access to up-to-date, actionable, and comprehensive insights about their target accounts and prospects. Our company can give them just that. Help us find, reach, and communicate with Sales and Marketing Teams across the globe.

- Marketers at our company are forward-thinking individuals that are always on the lookout for creative and alternative solutions to everyday problems. As our Performance Marketing Manager, you- ll be expected to strategize and execute ad campaigns on channels like Google Adwords, Facebook, LinkedIn.

About the role : 

- An analytical marketer with a penchant for squeezing every ounce of ad spend to drive actual business revenue

- Self driven leader with experience in multiple marketing channels to drive traffic, acquire new customers, increase retention and growth.

- He/She would be responsible for driving traffic to the website and being one of our customer acquisition champions.

He/ she would have the freedom to drive performance marketing strategies & develop plans to acquire new customers.

Should be able to define goals & strategy as well as be able to execute these plans, deliver results and report performance.

Roles and Responsibilities : 

- Develop a deep understanding and knowledge of our company's audiences & buyer personas.

- Leverage paid channels to drive top of the funnel traffic and MQL velocity

- Collaborate with marketing team and create conversion optimized landing pages

- Use data to identify patterns and opportunities and make optimization recommendations across the buyer's journey.

- Measure, track & report performance of all marketing campaigns and assess against KPI/ ROI

- Lead, motivate, and grow the performance marketing function within the marketing team.

- Experiment with existing and new growth channels to plan quarterly spends.

- Plan and execute rapid A/B experiments across ad creative, ad copy and LPs

Requirement : 

- 6+ years of overall professional experience.

- Experience managing customer acquisition efforts in paid channels with quantifiable results.

- Should have managed budgets upwards of $200k/ month

- Experience with paid channels (Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, etc), A/B testing (Optimizely), Analytics (Google Analytics), User testing (Hotjar), Marketing Automation (eg. Hubspot), etc.

- Strong creative & soft skills combined with an affinity for data.

- B2B/ SAAS product experience would be a big plus.

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