Job Title: Performance Marketing Manager - Investment Products

Location: Mumbai, India

Company: Augmont Gold For All

Website: https://www.augmont.com/

About the Role:

We are seeking a highly motivated and data-driven Performance Marketing Manager to join our team. As a Performance Marketing Manager, you will be responsible for driving growth and maximizing return on investment (ROI) through the strategic planning, execution, and optimization of performance-based marketing campaigns for Augmont. You will work closely with Brand Management team & cross-functional teams to develop and implement effective marketing strategies that align with our business objectives.

Key Responsibilities:

- Implement lead generation digital marketing strategies to create a steady pipeline of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

- Execute, monitor and analyse lead generation metrics to ensure performance marketing efforts are yielding desired results.

- Utilize data-driven insights to optimize performance marketing strategies and improve ROI.

- Understand the best suitable medium and implement digital marketing campaigns on Google, Meta, Twitter, YouTube, and LinkedIn to improve footfalls on website, mobile app in stores.

- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.

- Develop and execute comprehensive performance marketing strategies across various channels, including paid search, social media advertising, display advertising, and email marketing

- Maintain & monitor the entire consumer journey funnel

- Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others to drive traffic, leads, and conversions.

- Analyze campaign performance data to identify trends, optimize campaigns, and measure ROI.

- Conduct A/B testing and experimentation to improve campaign effectiveness and conversion rates.

- Collaborate with the marketing team to develop and execute integrated marketing campaigns.

- Stay up-to-date with the latest trends and technologies in performance marketing.

Key Metrics:

- Quality Leads Generated by performance marketing

- Monitor of website Traffic and Conversion Rates

- Reporting & optimization of campaigns

- SEO & SEM knowledge

Key Leadership Competencies:

- Critical:

- Deep business understanding.

- Strong judgment.

- Designing for scale.

- Hands-on knowledge of all latest performance marketing tools & dashboards

- Content and campaign management

- Important:

- Building alignment.

- Tracking and course correction.

- Execution planning.

Knowledge and Experience Required:

- 5+ years of experience in performance marketing, with a focus on B2B, B2C, and B2B2C lead generation.

- Proven track record of developing and executing successful digital marketing strategies.

Reporting To:

- Head of Marketing

Application Process:

Interested candidates are invited to send their resume and cover letter with the subject line "Application for Performance Marketing Manager - Investment Products".