Are you food obsessed? Do you think about what you- re going to eat for dinner while you eat lunch? Do you think consumers deserve far better quality from Food Brands in India? Are you excited by dynamic high-growth businesses and the process of creating Brand love? We are on the hunt for team members to drive brand awareness and profitable growth (a unicorn of another kind in today's world). We have 2 brands within our portfolio, both brands are backed by a team of people, with over 35 years of experience in meat processing & meat products.

Job Title: Performance Marketing Manager/Paid Marketing Specialist

Location: Mumbai/Gurgaon

Experience: 5 years to 6 years

Your Key Responsibilities:

Media Strategy & Execution:

- Manage paid digital campaigns and have experience across multiple digital channels including FB, Google, programmatic, native and others. 

- Leverage data insights for optimization opportunities and implement strategic bid adjustments to improve every channel

- Can handle robust initiatives from beginning to end

- Identify capabilities needed to deliver optimal performance against set KPIs

Creative/Content Strategy:

- Provide strategic insight for campaign plans as well as during post-campaign analysis

- Perform creative research and always know the characteristics of a high performing ad

- Generate insights, ideas, and strategies that support the creative team to develop ads

Measurement & Reporting:

- Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI

- Own the aggregation of data across the various digital channels

- Be the point person for launch dates, reporting and creative assets

- Perform analysis across various aspects of each channel

- Identify any issues in performance & develop working solutions for them

- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Manage third parties effectively such as digital agencies and service provider requirements

- Devise the strategy for PPC, Affiliate and Performance marketing, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS).

Who you should be:

- Driven

- Team player

- Problem solver

- Organised

- Creative

- Dedicated

- Self-starter

- MBA in Marketing or any other related field

- Extensive experience with digital media buying platforms (Google DV360/GDN, Facebook, Appnexus, Taboola, etc.)

- Strong passion for digital media and media buying

- Thrive in a fast-paced, dynamic environment with opportunities for learning and growth

- Familiar with Google Analytics, link tracking, conversion pixels/tags, and online attribution concept

- Effective time management, analytical, and organizational skills

- Strong verbal and written communicator

- Good understanding of PPC, programmatic, social and affiliate based marketing with proven results

- Strong data-driven orientation and analytical mindset with a focus on RO

About Meatigo:

Meatigo is the leader in the online gourmet meat and delicatessen grocery space and we are proud to be one of the most innovative companies in the food retail space. Since 2016, we- ve worked towards transforming the way Indians eat meat by offering fresher, safer, responsibly sourced, sustainable, and more nutritious meat products.

Meatigo boasts of unrivalled expertise in cold-chain management, sourcing, manpower training and quality control. We currently deliver orders within 120 minutes across 8 Cities (and counting!)

For more details, do check out www.meatigo.com

About Prasuma - building India's favourite Food Brand!

Prasuma is committed to creating sensational food using the freshest & finest ingredients, cutting edge food technology and raising the quality of food available to consumers herein India. As the pioneer of the Fresh & Chilled Deli Meats segment in the region, Prasuma has earned a reputation over 30 years of product and service excellence among top modern retail outlets, restaurants and chefs nationwide.

Prasuma is a brand in which consumers continue to place their trust, every day. Prasuma Momos have helped achieve great scale in the business. This product has been in the making for over a decade and in just 18 months is considered to be India's favourite Momo brand. For more details, do check out www.prasuma.com

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