About Company :

The client company is the fastest growing hot beverages start-up in India that sources the finest teas and coffees from around the world with deep focus on natural, fresh and clean ingredients.

It has recently raised investment from the Wadia Group and it aims to become the biggest premium hot beverages player in the country over the next 3 years.

It is available at more than 200 hotels, restaurants and cafes across 9 Indian cities including popular properties such as Taj, Marriott, Westin, SOFITEL, Lalit, Hakkasan, Yauatcha, Indigo, Smoke House Deli and many more.

It is also retailing at the more than 400 points of sales including Mumbai International Airport and modern trade stores such as Foodhall, Godrej Natures Basket, Spencer- s, Le Marche, Modern Bazaar, Dorabjee- s, Fine Foods and HAIKO across Mumbai, Bengaluru, Delhi, Kolkata and Pune.

Role Details :

Job Description :

- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance

- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.

- Optimising campaigns across multiple channels to deliver the best return on investment

- Identify and replicate marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset

- Write content for marketing ads, campaigns and landing pages

- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- Build and run A/B tests across landing pages and the homepage

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Research and analyze competitor advertising links

- Optimize our local SEO in collaboration with the Marketing Team and Tech

Requirements :

- Proven experience and success managing PPC campaigns across Facebook, Instagram, Google, Yahoo, third party platforms

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints. (Not required but preferred)

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