Senior Talent Acquisition at Reeracoen India
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Manager - Performance Marketing - Education (3-6 yrs)
1. Build and lead a team across digital channels(SEM-Search, Social, Display and Programmatic).
2. Define the performance marketing strategy across paid channels.
3. Setup best-in-class processes for the performance marketing team.
4. Work closely with our branding team to ensure consistent brand messaging.
5. Own the media strategy and execution across channels including creative testing.
6. Lead effort to utilize data-driven methodology, analysis and measurement to improve lead generation across all the marketing channels.
7. Partner with the required teams to ensure robust attribution models are built to effective measure the performance of each digital and offline channel, and also understand synergies across the channel.
8. Manage media budgets, spend tracking and execution of authorized plan.
9. Own strategic initiatives and ensure execution against timeline.
Required Experience:
1. Strong technical and analytical skills are a must.
2. At least 3 years of hands-on expertise in paid marketing and attribution.
3. Expertise in deploying Google Adwords and Facebook targeting to drive leads.
4. Good functional understanding of and experience in managing all digital marketing channels and expertise in programmatic advertising and Ad tech landscape(DSPs, DMPs, Ad Servers, RTB, etc)
5. The growth-hacking mindset with experience in running digital.
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