Talent Acquisition Specialist at SutraHR
Views:98 Applications:21 Rec. Actions:Recruiter Actions:2
Manager - Performance Marketing - eCommerce Brand (4-12 yrs)
Amazon Ads Manager @Leading E-commerce Brand in Dubai (WFH)
Key Responsibilities:
1. Account profitability and growth management : Taking ownership of the end-to-end marketing expenses (Tacos%) and revenue growth targets as per agreed upon goals. This entails overseeing the entire account portfolio to ensure that marketing metrics align with overall account objectives, including individual product performance (Organic and Inorganic).
2. Performing regular ads audit : Regularly assessing the performance of current Amazon ad campaigns. Evaluating metrics such as click-through rates, conversion rates, and overall return on investment (ROI) measured through Tacos%. It will also include identifying top-performing campaigns, ad groups, and keywords, as well as areas for improvement or optimization.
3. Keyword Exploration and Selection : Embark on thorough keyword research to identify pertinent terms and phrases that align with our products and niches. This process involves understanding search trends, competitor analysis, and utilizing tools like Amazon's own keyword tools / Helium10 to scale up spends and product revenue.
4. Launching and Optimizing Campaigns for Enhanced Visibility : Continuously optimizing campaigns to secure better ad placement and visibility on new as well as existing products. This involves refining targeting options, adjusting bids, and leveraging ad strategies to improve ad positioning.
5. Performance Metrics Analysis : Conduct regular analysis of key performance metrics at the keyword, campaign, product, and account levels. This includes evaluating click-through rates (CTR), conversion rates, Advertising Cost of Sales (ACoS), and Total Advertising Cost of Sales (TACoS) etc. to assess the efficacy of campaigns and taking corrective actions wherever necessary.
6. Bid Management and Budget Optimization : Monitor and adjust bidding strategies to ensure optimal ad spend allocation. Implement bidding adjustments based on performance data to maximize the efficiency of your advertising budget.
7. Reporting and Recommendations :
- Providing comprehensive reports on campaign performance, highlighting key insights and areas for improvement.
- Utilize these reports to offer actionable recommendations aimed at enhancing campaign effectiveness and driving overall ads efficiency.
