Discover a virtual world of possibilities where technology meets imagination and experts are designing Innovative, Interactive and Immersive solutions.

Our client is a tech venture dealing with cutting-edge technologies like AR, VR, Animation and other SaaS-based solutions. Their team consists of experienced and extremely talented Subject Matter Experts and enthusiasts from the field of Game Development, Designers, Web artists and Animators. Their solutions are uniquely designed and can be implemented across industries like Education, Gaming, Aviation, Automotive, Defence, Healthcare among others.

Their products and services are customised as per their client requirement and are recognised for their quality and customer satisfaction. Their clientele is as revolutionary, some of them being - Pearson Group, NIIT, AIIMS, as well as Governments of various states in India.

As a Performance Marketing Manager, you will be planning, developing and executing digital ad campaigns, including Facebook, Twitter, Instagram, YouTube, Search, Email, Amazon, Flipkart, etc.

What you will do :

- Monitoring daily campaign performance and making optimizations across audiences, copy, assets and ad units

- Thinking creatively about campaign and content deployment and working with in-house content team to deliver the right assets for the same

- Managing campaign budgets and schedules

- Working with community management team to ensure comments / queries are responded to in a timely manner

- Owning and maintaining digital analytics, campaign metrics and campaign reporting

- Ensuring proper tagging of all campaigns to track performance

- Creating and managing Web Engage Campaigns (Marketing Automation Platform)

- Presenting recommendations to larger marketing team

- Developing A/B and multivariate testing methodologies to improve campaign performance

- Being responsible for KPIs: Improvement in campaign performance primarily engagement rate, click-through rate, cost-per-click and conversion rate

- Increasing sales through online channels

- Increasing awareness and effective reach and in the number of campaigns and content deployed

What you need to have :

- Graduate with demonstrable experience of 4-6years in Digital/ Performance Marketing at scale

- Hands on experience in working with tools like, Facebook Power Editor, Google AdWords Editor, Google Analytics and Twitter & LinkedIn Ads manager

- Understanding of conversion tracking, including Google Tag Manager and pixel implementation of various Ad Networks

- Proven experience in delivering effective and innovative digital campaigns

- Strong understanding of digital analytics, web metrics, with the ability to generate, analyze and interpret data

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