Manager - Performance Marketing - App Acquisition/EduTech (4-8 yrs)
Manager Performance Marketing (app Acquisition)
Location : Noida
Experience : 4.0 - 8.0 Years
Must-Have :
Working experience in any B2c product firm
Key responsibilities for the job :
- Own digital campaigns to promote the android app. Drive acquisition targets while maintaining quality
- Experiment & coordinate with different partners/account managers to ensure quality and scale are met
- Coordinate with Category team on panning lead targets through the app
- Creation of effective visualization dashboards in coordination with the Analytics team
- Coordinate with CRM for efficient user flow through app funnel
- Ideate & experiment on creatives in coordination with the communication team
Requirements :
- 4-6 yrs experience in App acquisition and engagement
- Experience in running app-specific campaigns on Google Ads, Facebook, Affiliate, DSPs
- Very Strong analytical & data interpretation skills
- Previous work with large spreadsheets, SQL, Tableau/DataStudio required
- Previous work with the Ed-tech sector preferred
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