Role - Performance Marketing Manager

Experience - 8-12 years

Location - Bangalore

Must have :

- Experience as a Performance Marketing Manager for B2B

- Experience in building and managing acquisition campaigns

- Expertise in expertise in Meta ads, Google Ads, and other advertising platforms

- Experience working with Digital Media Marketing Agency

Job Description :

Job Responsibilities :

- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis and provide actionable insights to optimize marketing strategies and maximize ROI.

- Utilize advanced analytics tools and techniques to track, measure, and report on key performance metrics, such as conversion rates, customer acquisition costs, and revenue attribution.

- Collaborate closely with the marketing team to define and execute targeting and segmentation strategies to reach relevant audiences and drive customer engagement.

- Stay updated on the latest industry trends, platforms, and tools related to performance marketing, and proactively incorporate them into the company's marketing efforts.

- Leverage your strong business acumen and problem-solving abilities to identify growth opportunities, drive innovation, and optimize marketing campaigns.

- Work closely with cross-functional teams, such as data analysts, content creators, and designers, to ensure cohesive and integrated marketing strategies.

- Conduct market research and competitor analysis to identify industry trends, consumer behavior, and potential market gaps.

- Develop and maintain relationships with external partners, such as advertising agencies or ad tech vendors, to explore new marketing opportunities and stay ahead of the competition.

- Utilize your proficiency in other marketing tools and platforms to support and enhance overall marketing efforts.

- Effectively communicate performance marketing strategies, campaign results, and recommendations to key stakeholders.

Requirements :

- Proven track record of at least 4 years in performance marketing

- Masters degree in Marketing, Business Administration or a related field

- Experience in B2B Performance Marketing, Preferable with Digital Media Agency

- Strong expertise in Meta ads, Google Ads, and other advertising platforms.

- Exceptional problem-solving skills and ability to think strategically to drive business growth.

- Excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.

- Solid understanding of digital marketing concepts, including, SEM, social media advertising, and email marketing.

- Excellent communication and presentation skills

- Experience in handling media and creative agency along with affiliate vendor world.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.