founder at Heed Consulting
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Manager - Performance Marketing (4-27 yrs)
1. Strategy Development and Planning
- Develop and implement performance marketing strategies to achieve key business objectives, including lead generation, sales growth, and customer retention for our clients.
- Define clear campaign goals (e.g., ROAS, CPL, CTR) and establish KPIs to measure success.
2. Campaign Management
- Manage, execute, and optimize campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other programmatic advertising tools.
- Conduct A/B testing on ad creatives, landing pages, and targeting strategies to continuously improve performance.
3. Data Analysis and Reporting
- Analyze campaign performance metrics (e.g., CPC, CPM, CTR, conversion rates) and generate actionable insights for optimization.
- Implement retargeting and remarketing strategies to engage potential customers and drive conversions.Use dynamic content and personalization strategies to enhance campaign relevance.
- Use dynamic content and personalization strategies to enhance campaign relevance.
4. Collaboration with Clients
- Work closely with the creative team to develop engaging ad copy, visuals, and videos that resonate with target audiences.
- Leverage tools such as Google Analytics, Tableau, or Data Studio to visualize and present performance data.
- Optimize bids, placements, and spending to control customer acquisition costs.
Professional Experience -
- 3-5 years of hands-on experience in performance marketing or digital advertising roles.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Click-Through Rate (CTR)
- Cost Per Lead (CPL)
- Conversion Rates and Lifetime Value (LTV)
Why Join Us?
- Work with a dynamic team in a fast-paced environment.
- Opportunity to drive large-scale campaigns and make a direct business impact across our clients.
- Apply today to be a key driver of our digital marketing success!
