HR Executive at Bizaccenknnect Pvt Ltd
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Manager - Performance Marketing (3-9 yrs)
Responsibilities a PPC Ads expert is expected to have:
- Manage marketplace PPC campaigns (Amazon, Flipkart, Purplle, etc) to drive conversions on the corresponding marketplace
- Plan, activate, track, monitor and optimize ad campaigns & its corresponding KPIs
- Testing variations of ads to determine best performing ad
- Liaise with external agencies to drive higher revenue from paid ads channels
- Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conv. Rate
- Measure and optimize paid marketing using marketing analytics reports
- Reporting of results of PPC campaigns at regular intervals
- Managing and updating analytics mechanisms for continued data tracking
Job Qualifications and Skill Sets:
Below are the qualifications expected of a PPC Ads expert:
- A degree in digital marketing; MBA in digital marketing from premier B-schools preferred
- In-depth knowledge of Amazon Ads, Flipkart Ads, Amazon Pi, and Analytics tools
- Competency with using MS-Excel and PowerPoint to present plans and reports
- FB Blueprint certification, Google Ads & Google Analytics certification
- Good written communication skills
