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17/10 Paankhuri
Talent Acquistion Manager at Avathara

Views:636 Applications:324 Rec. Actions:Recruiter Actions:310

Manager - Performance Marketing (3-5 yrs)

Gurgaon/Gurugram/Mumbai Job Code: 181330

Are you an experienced performance marketer with strong analytical skills?

Roles and Responsibilities include but not limited to:

- Own end-to-end execution, measurement, reporting and optimization of AdWords (Search, Display) campaigns with goals to increase transactions, new users, acquired via AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

- Managing and maintaining large keyword lists

- Improve quality score of ads on google and optimize campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Keep pace with search engine and PPC industry trends and developments

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals

Qualifications

- A proven track record in Web & Mobile User Acquisition

- You have a background from Edtech/app/mobile/Entertainment industry and specific experiences in some subset of Facebook, Google & Programmatic

- hands-on experience with Facebook marketing (either on Ad Manager or FMP), managing & scaling your own budget, in mobile or E-commerce industry

- Demonstrated ability to effectively manage and optimize a monthly multi-million dollar acquisition budgets and doing in-house media buying

- Solid experience working with web & mobile tracking

- Detail-oriented with the ability to work independently and manage multiple projects

- Intermediate to advanced knowledge in Microsoft Excel/ Google Sheets (e.g vlookup, pivot etc.)

- A passionate and organized self-starter, who doesn't accept the status quo, but always seeks to improve and automate workflows in order to increase performance.

- Excellent written and verbal communication skills in English - any other language is a plus

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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