Manager - Performance Marketing (2-5 yrs)
- Strategy Development : Create and implement detailed digital marketing strategies to meet business goals.
- Campaign Management : Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and others.
- Budget Oversight : Oversee a monthly paid ads budget, ensuring efficient use and maximizing ROI.
- SEO Research : Conduct thorough keyword research and apply SEO best practices to boost organic search rankings and drive traffic.
- Social Media Planning : Plan and execute social media campaigns to strengthen brand presence and engagement on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Performance Monitoring : Track and analyze campaign performance using tools like Google Analytics and SEMrush, providing actionable insights and recommendations.
- Content Collaboration : Work with the content team to produce engaging content that matches our brand voice and marketing objectives.
- Industry Awareness : Stay informed about industry trends, new technologies, and best practices in digital marketing.
- Email Campaign Management : Develop and manage email marketing campaigns to nurture leads and engage our audience.
- Cross-Functional Collaboration : Collaborate with teams across design, product, and sales to ensure effective marketing strategies.
- Excel Proficiency : Demonstrate strong skills in Excel and report creation.
