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15/11 Jyoti Manchekar
HR at Sutra Services Pvt. Ltd

Views:66 Applications:39 Rec. Actions:Recruiter Actions:35

Manager - Performance Marketing (2-5 yrs)

Bangalore Job Code: 243433

Job Description :

We are looking to hire someone who is hands-on with Performance Marketing to join our team and help us scale, someone who is ready to take the next step in their career.

Role : 

- Plan, create and execute campaigns end-to-end on all channels

- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates, SMS, Whatsapp, Email, etc.

- Campaign setup, management and optimization including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimization Innovate and lead new campaign ideas

- Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences

- Acquire insights in online marketing trends in the industry and keep strategies up-to-date

- Work closely with internal teams including category, business, engineering

- Track and measure campaign level, ad-set level and ad level performance and determine actionable insights

- Lead funnel building initiatives, user acquisition, conversion & retention of users

- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

- Regularly optimize campaigns to continuously improve ROAS from the campaign

- Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost

Requirement:

- At least 2-4 years of Experience

- MBA in a Relevant Field

- Strong understanding of online platforms, Google, Facebook, Twitter, Insta, Snapchat, Linkedin etc.

- Strong command of databases and analytics solutions

- Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360 and others

- Exposure to programmatic would be a plus.

- Analytical, data-driven, detail-oriented, online & social media savvy

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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