Founder at Emploi Consultancy
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Manager - Performance Marketing (2-5 yrs)
Strong bias for experimentation
- Responsible for planning, managing and executing Google (Search/Display/UAC) & Facebook paid advertising campaigns.
- Managing Affiliates, Third Party Re-Targeting Campaigns. Managed Complete User Life-Cycle (Accusation, Engagement, Retention ) Competitor Analysis (Product / Marketing) & Benchmarking to Evaluate performances Collaborating with internal teams for Landing pages, Designs, Data Analytics, Optimizations & Launching or testing of new features.
- Analysing traffic trends and improving paid search performance with new customer acquisition at acceptable ROI as the ultimate benchmark for success.
- Managing User Onboarding, Product Migration and Retention Campaigns via Web Engage, Clever Tap Analyze variety of performance metrics, Evaluate Channel & Micro Level Campaign Performances using Adjust, Singular& other Internal tools
- Work with product and development teams to integrate attribution SDKs and tracking
- Reporting on a weekly, monthly, quarterly and yearly basis for all performance metrics, Collaborating with data & tech team to build dashboards for taking data driven decision. Managing & Executing to achieve the given targets on ROI as well as Brand Building
- In-depth understanding of paid social media campaigns (creation, implementation and analysis)
- Proficiency in paid ad campaigns with demonstrated experience in driving high ROI Campaigns
- Experience in Product and as a cross-functional influencer
- Strong problem solving and analytical skills
- Ability to turn data into actionable insights
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