Talent Acquisition at Tayana Solutions
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Manager - Performance Marketing (2-4 yrs)
Position Title: Performance Marketing Manager
Location: Kolar Road Bhopal
Employment Type: Full-time - Onsite Job
Job Overview:
The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.
Key Responsibilities
Strategy Development
- Develop and execute performance marketing strategies to achieve business goals.
- Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
Campaign Management
- Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
- Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
Data Analysis and Reporting
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Provide regular performance reports to senior management, highlighting key metrics and ROI.
Budget Management
- Allocate and manage the marketing budget effectively to maximize ROI.
- Track and report on spending to ensure campaigns remain within budget.
Collaboration
- Work closely with creative and content teams to develop compelling ad creatives and messaging.
- Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
Market Research
- Stay updated on the latest digital marketing trends, technologies, and best practices.
- Conduct competitive analysis to identify opportunities and threats in the market.
Optimization
- Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
- Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.
About Us:
Tayana Technologies Pvt Ltd (DBA, Tayana Solutions). Is a leading USA based Information & Technology services company deals in cloud ERP solutions with presence in US, UK & India. Our clients are across globe including Australia, Malaysia, Singapore, United Kingdom, United States, Canada & Puerto Rico & more...
URL: www.tayanasolutions.com (Visit to know more about us )
