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18/06 Sowbhagyalakshmi
HR Director at ProPMO Services Private Limited

Views:188 Applications:97 Rec. Actions:Recruiter Actions:35

Manager - Pay Per Click - IT (3-8 yrs)

Mumbai/Pune Job Code: 330865

Responsibilities :

- Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.

- Managing PPC budgets, while strengthening platform accounts and key client relationships.

- Executing & optimizing multiple PPC campaigns simultaneously.

- Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).

- Targeting selected groups through keyword and audience research.

- Managing and editing campaign budgets and adjusting bids to optimise ROAS,

- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.

- Reporting KPIs to management on a regular basis via various dashboards.

- Producing engaging, clear and concise copy for campaigns

- Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.

- Reducing risk of click fraud and irrelevant spend.

- Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.

Skills, Knowledge and Experience :

- Minimum 3 years' experience as a PPC Manager or Digital Marketing Specialist focused on SEM.

- BSc/BA in Marketing, Digital Media or a related field, with Google Ads certification.

- Experience with multiple platforms, e.g. AdWords, Facebook Ads, TikTok Bing.

- You'll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.

- Expertise using and manipulating paid search dashboards to optimise spend.

- Confidence using Google Analytics or similar tools.

- Excellent communication, both verbal and written, and experience presenting reports and optimisations.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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