Hiring Manager at Jobaaj.com
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Manager - Pay Per Click/Campaign Management - IT (9-15 yrs)
Job Description :
You have : (PPC Campaign Manager)
- 9+ years of total experience
- Professional certification in AdWords is a plus.
- Professional experience in analysis of data and reporting.
- Extensive knowledge of paid search methodologies and techniques for managing search campaigns on Bing/Yahoo and Google
- Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, WebTrends etc.
- General understanding of SEO and advanced digital marketing skills.
- Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo etc.
- Understanding of HTML and XML will be an added benefit.
- Self-starter with a positive outlook.
- Analytical and inquisitive, with excellent attention to detail.
- Passionate about biddable media with a general thirst for digital knowledge and a significant interest in new platforms and channels.
What you'll do: (PPC Campaign Manager)
- Come up with new campaign ideas with basic framework, then flesh out all the details when approved
- Develop overall strategy for new campaign launches including success metrics
- Define new campaign requirements, budgets, target audience
- Competitive and market research
- Work with other teams to ensure new campaign launch requirements are delivered
- Define targets for KPIs for new campaigns
- Coordinate with PPC Campaign Managers and PPC Ops Manager to manage transition of newly launched campaigns
- Tracking daily, weekly & monthly KPI's to identify opportunities for new campaigns
- Coordinate projects and manage timelines across various teams within the organizatio
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