Proprietor at K & R Enterprises
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Manager - Pay Per Click (5-8 yrs)
Responsibilities :
- Managing Paid Campaigns on Google Adwords Search & Display, Bing and other Ad Networks
- Managing Paid campaigns on Facebook, LinkedIn and other social media networks.
- Understanding client business and requirements. Formulating strategies and road map for successful delivery of PPC campaigns.
- Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
- Set up Goals, Funnels, Ecommerce tracking in Google Analytics. Analyze campaign performance.
- Reporting: generating reports to analyze account performance and reporting the same to the clients on weekly and monthly basis.
- Developing recommendations based on Analytics to drive decision making across various spectrums of online marketing
- Client Communication : Regular client communication through mail and phone calls to ensure client satisfaction and retention.
- Identifying new channels of traffic growth across mobile and desktop
- Staying on top of current search engine news, trends and Pay Per Click practices
- Working closely with SEO & Social Media teams to ensure knowledge sharing and co-optimization
Skills required :
- 5+ years of experience in PPC Advertising.
- Good communication skills
- Must be able to write effective ad copies.
- Strong leadership skills - experience managing a team of 2-5 PPC executives.
- Experience in Online Marketing for e-commerce portals.
- Must be very good with numbers and possess excellent MS Excel Skills.
- Experience in UTM Tagging, Google Analytics.
- Should have managed big budget SEM campaigns in the past and preferably should have had some exposure to SEO, Re-marketing, Social Advertising to be able to draw out possible synergies across mediums.
- Experience running CPA based campaigns is a plus.
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