looking for a Paid Ad Expert to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including Google Ad Words, Bing Ads, Facebook Ads and other online paid mediums. You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Specific responsibilities :

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search/display platforms (e.g. Google Ad Words, Bing, Facebook)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts & Ad Words.

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends.

Managing daily operations of the paid accounts:

- Perform daily account management and of pay per click accounts on Google Ad Words, Facebook, Bing and other platforms for a variety of clients.

- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Manage and maintain updates for large keyword lists.

- Provide creative copy suggestions and graphical ad templates.

- Assist in the management of Display network placement lists on Ad Words and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools and point out key areas of importance in accordance client goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communication to team and management on project development, timelines, and results.

- Work closely with the other team members to meet business goals.

Desired Candidate Profile :

- Proven experience as a PPC Manager or Digital Marketing Specialist

- Must have handled minimum monthly budget of INR 75 Lakh

- Experience in data analysis and reporting.

- Knowledge of SEO and digital marketing concepts.

- Familiarity with multiple platforms (e.g. Ad Words, Facebook, Bing) is preferred.

- Working knowledge of analytics tools (e.g. Google Analytics)

- Understanding of HTML and XML is a plus.

- Proficient in MS Office (particularly Excel)

- Excellent communication skills.

- Analytical thinking with strong math skills.

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