Manager - Pay Per Click (4-7 yrs)
This job opening is with biggest IVF Healthcare company in Mumbai.
Job Summary:
We are seeking a highly motivated and experienced PPC Manager to join our team. The PPC Manager will be responsible for managing and optimizing pay-per-click advertising campaigns to drive targeted traffic and conversions for our clients. The ideal candidate should have a strong background in PPC advertising, a deep understanding of digital marketing strategies, and excellent analytical and communication skills.
Key Responsibilities:
- Develop and implement PPC strategies for various clients to achieve their advertising objectives and -ROI goals.
- Conduct keyword research and analysis to identify targeted keywords for PPC campaigns.
- Create and optimize PPC ad copies and creatives to improve click-through rates and conversions.
- Manage and monitor PPC budgets, bids, and performance across multiple advertising platforms such as Google Ads, Bing Ads, and social media platforms.
- Conduct A/B testing and analyze campaign performance data to optimize campaigns for better results.
- Provide regular performance reports and insights to clients, highlighting key metrics and recommendations for improvements.
- Stay up-to-date with industry trends, best practices, and new technologies in PPC advertising.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience as a PPC Manager or similar role, with a track record of successfully managing and optimizing PPC campaigns.
- In-depth knowledge of PPC advertising platforms such as Google Ads, Bing Ads, and social media - advertising platforms.
- Strong analytical skills with the ability to analyze campaign performance data and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to effectively communicate campaign performance and recommendations to clients.
- Google Ads and Bing Ads certification is a plus.
- Experience with Google Analytics or other web analytics tools is preferred.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
