HR at Savage & Palmer
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Manager - Paid Media (2-5 yrs)
Job description :
- Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google Adwords, Facebook Ads Manager, and Google Shopping Ads
- Oversee growth in performance to meet client's business goals and strategies.
- Manage the platform's daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return
- Map ad formats to advertising objectives
- Plan and Optimize landing page testing
- Report on key performance indicators and lead generation initiatives
- Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads - A/B testing.
- Collaborate with marketing teams to discover, test data-driven ways to optimize performance
- Build Budget Recommendations & media plans
- Document campaign evolution to monitor the overall performance and identify best practices.
- Present account reviews internally as well as to clients over client reporting calls.
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