Manager - Online Reputation Management - FMCG (4-7 yrs)
- Monitoring and improving the online reputation of our business.
- Performing an in-depth audit of the information on the world wide web and ensure positive reputation of the Co./Client/Brand
- Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc.
- Commenting positively on the most influential/negative forums and comments.
- Specialise in prevention and repair of the Online Reputation Threats.
- Utilising sophisticated Online and Offline Techniques in promoting Positive and Neutral Comments.
- Manage all review content; monitor other review content and manage inappropriate content
- Track, analyze and make recommendations to account for new or revised content
- Evaluate review and survey data for trends and anomalies
- Coordinate monthly calls with client to review account performance and recommendations
- Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions,
- Provide daily, weekly and quarterly analysis to clients and senior management.
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