Freelancer at Independent Consultant
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Manager - Online Marketing - Advertising/PR Firm (4-8 yrs)
Online Marketing Manager
Reports To : Country Head
JOB OBJECTIVE :
- The Marketing manager holds ultimate responsibility for the organization's marketing strategy, Budget, Cost Of customer acquisitions, Marketing and promotional campaign and other marketing activities that will ensure company topline and gross margin.
DUTIES AND RESPONSIBILITIES :
- Build, plan and implement the overall marketing strategy (Digital, Social, performance-based and direct marketing).
- Review and Manage the strategy and Budget on a monthly basis.
- Research competition, investigate benchmarks and provide suggestions for improvement.
- Manage and train the rest of the team.
- Manage Seller Operation team.
- Stay up to date with the latest technology and best practices.
- Oversee all the company's social media accounts.
- Measure and manage online content.
- Track SEO and Google Analytics data and make complex analysis.
- Anticipate sales performance trends.
- Organize and lead the digital marketing team.
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