Manager - New Business Development - Marketing & Communications Services (2-4 yrs)
Responsibilities :
- Full management of client's search and display accounts
- Oversee the execution and optimization of Search accounts including the implementation of new campaigns
- You'll be independently managing large budgets across multiple client accounts
- Optimising performance to client ROAS/CPA goals
- Responsibility for reporting, analysing & interpreting data to understand performance, what is impacting performance & what you can do to influence it
- Rolling out best practice across all paid campaign accounts
- Stay on top of industry developments and recommend relevant BETA tests
- Make strategic recommendations for how to achieve growth whilst maintaining efficiency in line with client goals
- Hiring performance team and leading the performance marketing business for Indian market in next 12 months time while growing with the organization
Requirements :
- Should have closed $1k to $10k new business accounts for service/solution/consulting based companies.
- Someone who can sell marketing and communications services to startups and mid-size companies
(services for example - branding, UIUX, social media management, consulting, marketing strategy, search engine optimization, marketing automation, Paid Ads, Website/App development projects, video production, Creative services, etc)
- Should have worked in lead generation, lead qualification, nurturing, converting and Onboarding B2B clients in past
- Should have strong influencing skills
- Have exposure to all sorts of online marketing and communications methods, techniques and confident to learn more in shorter period of time
- Should be able to identify the gaps in online space for a brand and pitch them accordingly with the support of specific functional teams
- Excellent verbal and interpersonal skills
- Good at meeting the projected quarterly and annual sales targets
- Should be able to do quarterly and annual projections and manage the business development activities, allocation of budgets.
- Someone who knows basics about, setting up email marketing campaigns for prospecting, running lead generation campaigns on Google, database in markets, etc
- Should have done cold calling/emailing, nurturing a lead and preparing pitch deck with support of operations team
- Knows how to identify leads using Linkedin Sales navigator, other database tools
- Should be able to pitch founders/CMO/Marketing heads of startups, early to mid-stage companies in India and USA
- Good at market research, can organize online/offline webinar/seminar/conferences and come up with creative ideas to generate leads, industry contacts, partnerships to drive new revenue
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