HR Executive at Bizaccenknnect Pvt Ltd
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Manager - Media Marketing (7-10 yrs)
Key Responsibilities:
Awareness & Media Spends:
- Develop and implement strategies to enhance brand awareness across multiple channels - Meta, google campaigns.
- Manage and optimize media budgets, ensuring effective allocation of resources for maximum ROI.
Performance Marketing Optimization:
- Analyze performance data to refine marketing strategies and enhance campaign effectiveness.
- Utilize A/B testing and other methods to improve conversion rates and customer engagement.
Content Strategy & Reporting:
- Create and oversee a content marketing strategy that aligns with business goals.
- Prepare detailed reports on content performance, providing insights and recommendations for improvement.
Integrated Marketing Planning & Coordination:
- Collaborate with cross-functional teams to ensure cohesive marketing campaigns.
- Plan and coordinate integrated marketing initiatives that align with overall business strategy.
Geo X Spends:
- Manage geo-targeted advertising efforts to maximize local market engagement and growth.
- Analyze regional performance metrics to optimize spending and marketing effectiveness.
CRM Strategy:
- Develop and implement CRM strategies to enhance customer retention and loyalty.
- Oversee the management of customer data and segmentation for targeted marketing efforts.
Ad hoc Media & Strategic Projects:
- Lead special projects and initiatives that require strategic marketing insights and execution.
- Collaborate with external partners and agencies for campaign execution and media buying.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 7+ years of experience in marketing, with a focus on performance marketing and media management.
