Manager - Marketing - YouTube Channel - EduTech (3-9 yrs)
YouTube Manager
EdTech is hiring for an energetic content marketing person or YouTube manager to handle the growth of its YouTube channel with a subscriber base of approximately 500K.
Responsibilities:
- The candidate will be responsible for all the Key YouTube performance metrics - growth in subscriber base, impressions, CTR, watch time and views.
- Implementing best practices with respect to video titles, thumbnails, playlists
- Optimize and iterate on different variables to improve on the overall channel- s performance
- Research keyword trends and coordinate video publishing for these keywords
- Identify and partner with freelancers for content initiatives on the channel
- Manage relationships with existing freelancers and increase their impact on the overall metrics
- Coordinate with internal faculty teams that publish content on YouTube. Provide data driven recommendations, practices and optimize their performance
- Tracking and reporting on KPIs on a weekly basis
- Manage YT community
Key Skills:
- 3-5 yrs of experience in handling large scale content marketing and YouTube channels
- Should have handled and grown YouTube channels with at least 100K subscribers
- Candidates from the EdTech space will be preferred
- Knowledge of SEO and keyword research
- Data-driven and analytical; Working knowledge of tools like YouTube Analytics, Tubebuddy
- Enthusiastic individual with a good understanding of content and video trends
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