HR at Morpheus Consulting
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Manager - Marketing - Travel (4-5 yrs)
Job Title: Manager Marketing - Mumbai
Category: Travel
Job Description: A Leading Travel and Leisure domain in Mumbai requires Manager - Marketing- Mumbai and the responsibilities include:
Job Description:
Campaign Management:
- Identify consumer segments, manage Consumer Life Cycle, design & drive consumer engagement to improve performance from each segment.
- Ability to ideate, conceptualise and drive local consumer demand and marketing activities.
- Implement marketing automation campaigns & data analysis for the campaign effectiveness.
- To plan strategic & tactical promotional activities by identifying, assembling and coordinating requirement to drive demand
- To evaluate marketing campaigns and prepare activity reports by collecting, analysing, and summarizing sales data.
- High focus towards execution abilities as the person will be driving implementation of all plans in various branches with clear focus on driving demand
Partnerships;
- Drive Customer acquisition from partnerships, analyze and communicate partner metrics
- Understand the business needs & accordingly drive partnership, affiliations and consumer engagement opportunities
- Structure agreements & negotiate commercials (if required) with the above-identified partners.
- Drive the action plans & generate consumer demand from partnerships/ alliances
Marketing Operations:
- Handle marketing operations entirely; media planning & buying, creative development, collateral production & distribution.
- Develop, deploy a communication campaigns across media vehicles
- ATL & BTL and liaising for digital media
- To monitor competitor activity, collect competition data, market trends, new product information, market share, pricing, and advertising etc.
- Accomplishes organization goals by accepting ownership for accomplishing
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