Manager - Marketing - Therapy (1-6 yrs)
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES :
- Therapy growth and market share
- Deliver an EI of 100 for the therapy
- Deliver therapy Plan Sales and Plan Margin
- Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)
- Driving therapy leadership
- Undertake periodic research to identify emerging short and long-term therapy trends
- Annually create a therapy plan for the therapy area owned
- Identify, ideate and deliver new product opportunities for the therapy
- Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
- Design initiatives and concepts for scientific differentiation
- Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy
- Identify new markets and new channel opportunities to drive therapy growth
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