Our client is a leading Telecom technology company that provides products and services on an international scale, with a large footprint that is growing at a scorching pace.

The Role

The company is seeking to identify a bright and innovative professional, who understand technology well and can work with the product marketing team and help develop and execute 360 degree campaigns as per business objectives and working with sales and technical teams in developing strategy and own execution for key marketing lead initiatives.

Location: Mumbai

Key Responsibilities :

- Gathering information and examining buying trends to develop successful marketing plans and over-arching strategies.

- Analysing competitive market strategies by examining the trends, markets, and products they have in common.

- Communicating with customers, Analysts, professional organizations, and suppliers in order to get information on the industry's trends.

- Using marketing analytics techniques to gather social media, web analytics, and rankings data.

- Segmenting the target audience and determining the appropriate markets to be approached.

- Providing assistance to the Sales team by compiling all details for upcoming brands, products, or services.

- Preparing monthly, quarterly, and annual reports on all of the marketing activities and their results.

- Work with the content and products team on developing case studies calendar for global clients

- Work with content team and fulfil requirements for whitepapers, brochures, emails and other promotional material

- Strong experience in leveraging digital and social media for driving B2B messaging and objectives

- Identifying competitors and potential markets

- Monitoring trends to identify how the offering should be positioned

- Teaming with different areas with the aim of developing strategies to attract new consumers and establish us as industry leaders and innovator

Desired Profile :

You should have 3-7 years of experience in the technology marketing with atleast 2-3 years in Telecom industry.

Hands on experience on marketing operations is also an important part of this role for owning up end to end execution of marketing campaigns.

BE with MBA from Tier 1 institute.

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