Job Description

Job Responsibilities.

Make Plan & Execute Monthly / Quarterly BTL Activities as per given targets. Managing and monitoring all promotional activities at field level.

Interact with internal graphic artists, marketing team and develop press advertisement, packaging, brochures, product literature, manuals, markings on equipment, sign boards, banners etc.

Develop marketing initiatives to expand customer base and to optimize sales. (Primary focus on lead generation and database management)

To manage the marketing department budget.

Tracking competition.

Submit Field Visit Report to Management on weekly basis.

Performs any other duties or responsibilities that the management may assign from time to time as per business need.

Selection Criteria:

Candidates having purely sales experience or who does not have the required marketing experience should not apply.

Good presentation and convincing skill, Expert in all types of Presentations.

Desired candidate should be passionate about marketing and sales and must understand roles and responsibilities at startups/Entrepreneurship. He should have handled a team of at least 10 to 15 People Mkt. Team. He should have 05 to 10 years of experience in BTL, ATL, digital marketing and brand management. Main job requirement is to drive marketing initiatives.

Key Skills: Self directing, understand start ups, Team Management, BTL, ATL and digital marketing, Product Launch, Promotions and schemes. Proficient in Local languages since most of the current focus is on Maharashtra

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