Founder & Principal professional at Talent Source
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Manager - Marketing & Sales - Ethoxylates (8-12 yrs)
Roles & Responsibilities :
- Develop and execute comprehensive marketing strategies to promote ethoxylates products across multiple industries (e.g., surfactants, detergents, agrochemicals, personal care, etc.).
- Identify market trends, customer needs, and competitive landscape to adapt marketing strategies accordingly.
- Drive brand awareness and increase market share of ethoxylates products in existing and new markets.
- Conduct detailed market research and competitive analysis to identify new growth opportunities for ethoxylates.-
- Lead the development of product positioning, messaging, and value propositions for ethoxylates products.
- Drive sales growth by directly engaging with customers, distributors, and partners to promote ethoxylates products and close sales deals.
- Develop and manage the sales pipeline, from lead generation to deal closure, ensuring consistent follow-up and high conversion rates.
- Create and implement effective communication strategies to engage key stakeholders, including customers, distributors, and industry influencers.
- Work closely with the sales team, develop sales enablement tools, presentations, and other materials to support the sales team in driving product adoption and sales growth.
- Plan and execute targeted marketing campaigns (digital and traditional) to generate leads and support revenue growth.
- Build and manage the brand identity of ethoxylates within the industry, ensuring a strong, consistent presence across all channels.
- Collaborate with the R&D and Technical teams to understand the unique features and benefits of new products and effectively communicate them to the market.
Ideal Candidate :
- We are seeking an experienced Marketing & Sales Manager with a strong background in the specialty chemicals industry, specifically in ethoxylates.
- BE Chem or Bsc 8 to 12 Experience
- Strong understanding of the ethoxylates market, key applications, and customer segments. PEGylation" (polyethylene oxide is synonymous with polyethylene glycol, abbreviated as PEG
