Job Overview:

We are seeking a highly motivated and experienced Marketing Manager to join our team at Grizmo Labs Staffing, a leading player in the staffing industry. The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to enhance brand visibility, attract clients, and engage top talent. The ideal candidate will have a proven track record in marketing within the staffing or related industry, coupled with strong analytical and creative skills.

Responsibilities:

Strategic Marketing Planning:

- Develop and execute comprehensive marketing strategies aligned with business objectives.

- Conduct market research to identify industry trends and opportunities.

Brand Development and Management:

- Cultivate and maintain a strong and consistent brand image.

- Develop and oversee the implementation of brand messaging across all marketing channels.

Digital Marketing:

- Lead digital marketing campaigns to reach target audiences.

- Manage the firm's online presence, including the website, social media, and other digital platforms.

Content Marketing:

- Create compelling and relevant content for various channels.

- Develop and manage a content calendar to ensure consistent engagement.

Client Acquisition and Retention:

- Devise strategies to attract and acquire new clients.

- Implement client retention programs to foster long-term partnerships.

Candidate Attraction and Engagement:

- Develop and implement recruitment marketing strategies.

- Utilize social media and other platforms to attract and engage top talent.

Event Management:

- Plan and coordinate events, including job fairs and industry conferences.

- Represent the firm at events to network with clients, candidates, and industry professionals.

Marketing Analytics:

- Monitor and analyze marketing performance metrics.

- Use data insights to optimize marketing strategies and campaigns.

Budget Management:

- Develop and manage the marketing budget effectively.

- Ensure cost-effectiveness in marketing campaigns and activities.

Collaboration with Sales and Operations:

- Work closely with the sales team to align marketing efforts with sales objectives.

- Collaborate with operations to understand staffing needs and tailor marketing strategies accordingly.

- Compliance and Legal Considerations:

- Ensure all marketing activities comply with legal and ethical standards.

- Stay informed about industry regulations and make adjustments as necessary.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

- 2+ years of experience in marketing, with a focus on the staffing industry.

- Strong knowledge of digital marketing trends and strategies.

- Excellent communication and interpersonal skills.

- Analytical mindset with the ability to interpret marketing data.

- Creative thinking and problem-solving abilities.

Grizmo Labs is an equal opportunity employer. We encourage candidates of all backgrounds to apply.

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