Job Description

- Set up the marketing portfolio of the company and work with the management and the creative team for the brand development and management.

- Work closely with sales team on various marketing campaigns, development, briefing and post campaign evaluation.

- Develop and then continuously assess and innovate, marketing strategies to improve the visibility of the company as per the management vision.

- Responsible for development of the brand and establish its identity for the real estate division along with overall project communication strategy

- Prepare and propose the annual marketing plan that includes the activities to be undertaken during the year and spend on various activities.

- Plan and execute a comprehensive ATL and BTL strategy including Print, TV, outdoor, online, and innovative media for all projects.

- Improvise the company websites and social media platform and develop strategies to promote the company's project on the platform.

- Monitor market trends and competitor's development to be applied to the channel marketing as and when needed.

- Manager entire internal communication for the company.

- Liaison with creative agency, media agency and PR companies for various campaigns.

Job Type: Fulltime

Job Location: Bhubaneswar

Job Details:

- Formulate and implement marketing and launch strategy of all categories of existing/new projects.

- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activations and public relations, social media, ATL/ BTL, Celebrity management.

- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.

- Prepare and monitor the Annual Marketing Budget in line with business objectives.

- Translate business strategy/ plans into financial bottom-line impact through effective marketing and product promotion and forecast ROI.

- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.

- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.

Preferred candidate profile/ Qualifications:

- Proven experience as a Asst. General Manager or similar executive role

- Experience in planning and budgeting

- Knowledge of business processes and real estate industry.

- Strong analytical ability

- Excellent communication skills

- Outstanding organizational and leadership skills

- Problem-solving aptitude

- MBA