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Manager - Marketing - Quick Service Restaurant (3-5 yrs)
Role: Marketing Manager - QSR
Experience: 3-5 yrs
Qualification: Bachelor's degree in Marketing, Business Administration or related field.
Location: Gurugram
We are seeking an experienced and dynamic Marketing Manager to join our team. The ideal candidate will have a strong background in digital marketing, sales analysis, and creating comprehensive marketing plans. Prior experience in managing relationships with food delivery partners, such as Zomato and Swiggy, is essential.
Key Responsibilities:
1. Digital Marketing Strategy :
- Develop, implement, and optimize digital marketing strategies to increase brand awareness and engagement.
- Manage online marketing channels, including social media, email campaigns, and content marketing, ensuring consistent brand messaging.
- Collaborate with cross-functional teams to develop creative and engaging content for various platforms.
2. Sales Analysis :
- Analyze sales data to understand market trends, customer preferences, and campaign effectiveness.
- Generate insights and reports to guide decision-making, campaign optimization, and budget allocation.
- Track KPIs and ROI for digital campaigns and implement improvements based on data analysis.
3. Marketing Planning :
- Create and execute comprehensive marketing plans that align with business goals and target customer segments.
- Develop and manage marketing budgets, ensuring effective utilization of resources.
- Oversee market research efforts to identify potential growth areas and competitive landscape.
4. Platform Partnership Management (Zomato, Swiggy, etc.) :
- Manage and maintain relationships with delivery partners like Zomato and Swiggy, negotiating promotions, ad placements, and special campaigns.
- Coordinate with internal teams and platform contacts to ensure accurate listing, timely updates, and seamless execution of campaigns.
- Track and analyze platform-specific sales performance and optimize strategies accordingly.
- Hands on experience working with Zomato, Swiggy, or other food delivery platforms.
