Vice President - Head HR & Admin at Prep.Study
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Manager - Marketing - Professional Service (4-7 yrs)
Key Responsibilities :
- Develop and implement comprehensive marketing strategies to increase the firm's brand awareness and generate high-quality leads.
- Conduct market research to identify potential clients, industry trends, and competitive landscape.
- Create engaging content for various marketing channels, including social media, website, email campaigns, and press releases.
- Collaborate with the firm's Partners and Content Creation team to develop targeted marketing campaigns and support lead generation efforts.
- Manage and optimize digital marketing initiatives, including SEO, SEM, and PPC campaigns.
- Track, analyse, and report on marketing performance metrics to assess the effectiveness of campaigns and make data-driven decisions.
- Identify and communicate with key industry stakeholders, contacts, and potential clients to enhance and build relationships of the firm in the market.
- Organize and participate in industry events, webinars, and conferences to promote firm's services and network with potential clients.
- Stay updated with the latest marketing trends and technologies and leverage the same to ensure our strategies remain innovative and effective.
Qualifications :
- Bachelor's/ Master's degree in Business Administration with a specialization in Marketing, Commerce or a related field.
- 5+ years of experience in marketing, preferably in the consulting or professional services industry.
- Proven track record of developing and executing successful marketing campaigns.
- Proven track record of generating leads and enhancing business visibility.
- Strong understanding of digital marketing, including SEO, SEM, PPC, and social media marketing specifically LinkedIn and websites.
- Excellent written and verbal communication skills.
- Exceptional interpersonal skills and the ability to build and maintain relationships with diverse stakeholders.
- Highly organized with strong project management skills.
- Proficiency in marketing analytics tools and softwares.
- Creative thinker with the ability to develop innovative marketing strategies.
- Ability to work independently and as part of a team in a fast-paced environment.
- Excellent interpersonal skills.
