About Hoi :

Hoi (Pax Innovation ICT Services Pvt. Ltd.) is a fast-growing passenger engagement platform that aims to smoothen the air travel experience. It is an omnichannel platform that integrates all air travel-related services from ticket bookings to pre-ordering food and retail to gate deliveries at the airport. We at Hoi are excited to build a product that is digital-first, data-fueled, and consumer-centric.

Look at our website (hoi. in) to know

more or download the Hoi app at the Android or iOS Store.

Job Description

We are seeking an experienced and results-driven Marketing Manager to oversee the end-to-end marketing activities for Hoi. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive user acquisition, engagement, and retention through both online and offline channels. Additionally, you will collaborate with external agencies as needed to support the marketing initiatives. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for B2C tech-driven business.

Key Responsibilities

- Develop and implement strategic marketing plans to promote the Hoi platform, ensuring alignment with overall business objectives.

- Drive user acquisition, engagement, and retention through effective online and offline marketing campaigns. Identify and test new channels to meet or exceed established critical metrics.

- Create and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI. Identify target audiences and develop tailored marketing messages and campaigns to reach and engage them effectively.

- Monitor and analyze key performance indicators (KPIs) to evaluate marketing campaign effectiveness and incorporate the learnings in the strategy Collaborate with internal teams, such as product, design, and content, to ensure consistent brand messaging and user experience across all marketing channels.

- Work closely with external agencies, such as creative agencies, media buyers, etc. to plan and execute marketing initiatives. Oversee the development and production of marketing materials, including advertisements, brochures, website content, and social media assets.

- Stay current with industry trends and emerging marketing channels and technologies, and incorporate them into the marketing strategy as appropriate

- Conduct market research and competitive analysis to identify opportunities and develop strategies to differentiate our platform in the marketplace. Monitor and report on the performance of marketing campaigns, providing regular updates to the management team.

Requirements Qualification :

- A Bachelor's/Masters degree in Marketing, Business Administration, or a related field. Experience: At least 5 years of experience in marketing for B2C business

Skills and Competencies : Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

- Experience in managing online advertising campaigns, including Google AdWords, social media advertising, and programmatic advertising.

Proficient in using marketing analytics tools to measure and optimize campaign performance.

Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and presentations.

- Strong project management skills, with the ability to prioritize tasks and meet deadlines.

- Creative thinker with a strong analytical mindset and a data-driven approach to decision-making.

- Ability to work effectively in cross-functional teams and collaborate with internal and external stakeholders.

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